Last updated: April 2026 — James Whitfield, Collings Brothers
Welcome to Collings Brothers, a leading online platform dedicated to providing impartial and comprehensive reviews of the best betting sites in the UK. As an affiliate marketing website, it's important for us to be transparent about our business relationships and how they may impact the content we provide.
Collings Brothers is a participant in various affiliate programs, which means that we may earn commissions or fees when our visitors click on certain links and subsequently sign up or make a purchase with the associated gambling operators. These affiliate links are clearly identified throughout our website, and they do not influence the objectivity or independence of our reviews.
Our reviews are conducted by James Whitfield, an experienced gambling industry expert with a deep understanding of the UK market. James and the Collings Brothers team rigorously evaluate and test each betting site, considering factors such as:
Our goal is to provide our readers with honest, unbiased, and well-researched information to help them make informed decisions about which betting sites to use. While we may earn commissions from certain operator links, our reviews are always independent and reflect our genuine assessment of the products and services we evaluate.
Affiliate links are special URLs that contain a unique identifier associated with the website or individual (in this case, Collings Brothers) that referred the user to the operator's website. When a user clicks on an affiliate link and signs up or makes a purchase, the operator pays a commission to the referring website or individual.
This commission-based model is a common way for websites like Collings Brothers to generate revenue and sustain their operations. However, it's important to note that the use of affiliate links does not affect the editorial independence or objectivity of our reviews. We always strive to provide our readers with accurate and unbiased information, regardless of any financial relationships we may have with the operators we review.
James Whitfield, the founder and lead reviewer at Collings Brothers, is a respected authority in the UK gambling industry, with years of experience in researching, analyzing, and reporting on the latest trends and developments. His expertise and commitment to providing honest, trustworthy information are the cornerstones of our website.
We understand that our readers rely on us to deliver objective and reliable content. That's why we have implemented strict editorial guidelines and review processes to ensure that our recommendations and assessments are not influenced by our affiliate relationships or any other external factors. Our goal is to empower our readers to make informed decisions about which betting sites best suit their needs and preferences.